Introduction
When it comes to email marketing, one of the biggest challenges is keeping your email subscribers engaged. If your subscribers are no longer opening or clicking on your emails, then your reengagement campaign can help you get them back on track.
A reengagement campaign is an email campaign that’s specifically designed to regain the attention of subscribers who have become inactive. By sending a series of targeted emails, you can encourage inactive subscribers to come back and engage with your content.
To create a successful reengagement campaign, there are a few key things to keep in mind:
1. Keep it focused: Your reengagement campaign should be laser-focused on getting inactive subscribers back into the fold. This means that every element of your campaign – from the subject line to the call-to-action – should be geared towards this goal.
2. Make it personal: Inactive subscribers are more likely to engage with a campaign that feels personal and relevant to them. To create this feeling, try segmenting your list and tailoring your content to each segment.
3. Be timely: Timing is everything when it comes to reengagement campaigns. You need to strike while the iron is hot, so send your emails soon after a subscriber becomes inactive. Waiting too long will make it harder to recapture their attention.
4. Offer something valuable: Inactive subscribers need a reason to come back and engage with your content. Offer them something valuable in
How to Create a Reengagement Campaign for Cold Email Subscribers
When you first start emailing your subscribers, they’re generally pretty engaged. But over time, as people’s inboxes fill up and they get more marketing emails, it’s natural for engagement to drop off.
One way to combat this is to create a reengagement campaign specifically for cold email subscribers. This can be done by sending them a series of emails with exclusive content, special offers, or anything else that would entice them to come back and engage with your brand again.
Here are some tips for creating a successful reengagement campaign:
1. Identify your cold email subscribers. These are people who haven’t opened or clicked on an email from you in a while. You can use a tool like Klaviyo to segment your list based on engagement levels.
2. Create compelling content that will make them want to come back. This could be anything from an exclusive coupon code to early access to new products or content.
3. Send multiple emails over a period of time. Depending on how long someone has been inactive, you may need to send several emails before they engage again. Just be sure not to bombarding them with too many messages at once!
4. Keep an eye on your results and adjust accordingly. Be sure to track how many people are opening and clicking through your emails so you can gauge the effectiveness of your campaign. If you’re not seeing the results you want, don’t be afraid to try
How to Verify People Are Cold Subscribers
In order to verify that people are cold subscribers, you can either use a tool like Mailshake or contact the customer support team of your email marketing provider.
If you use Mailshake, simply create a new campaign and upload your list of subscribers. From there, you can segment your list by those who have opened your emails (hot) and those who have not (cold).
If you contact your email marketing provider, they should be able to tell you how many of your subscribers are actively engaging with your emails. This information can then be used to segment your list accordingly.
Identify Your Cold Subscribers
When you’re trying to reengage your cold email subscribers, the first step is identifying which subscribers are actually cold. To do this, you can look at factors like how often they open your emails, click on links, or reply to messages.
Once you’ve identified your cold subscribers, it’s time to start planning your reengagement campaign. You’ll want to focus on creating content that will interest them and getting them to interact with your emails again.
Some ideas for content include:
-Asking questions that encourage replies
– sending special offers or discounts
– sending exclusive content that is only for subscribers
– hosting a contest or giveaway
Whatever content you choose, make sure it is engaging and relevant to your subscribers. Otherwise, they’ll just tune out and you’ll be back where you started.
Set Up an Automation to Run Your Reengagement Email Sequence
Assuming you already have a list of cold email subscribers, setting up an automation to run your reengagement email sequence is easy. Simply create a new automation in your email marketing platform and import your list of cold subscribers into the automation.
Next, create a series of emails that you’ll send out over the course of a few weeks. Make sure to mix up the content of each email so that it’s not all promotional. Include some helpful tips, interesting articles, or even just simple reminders about why they subscribed in the first place.
Finally, set your automation to send out these emails on a regular basis (weekly or bi-weekly is usually best) and sit back and watch as your reengagement campaign starts to warm up those cold subscribers!
Write the Emails in Your Reengagement Sequence
Assuming you have a list of cold email subscribers, your first step is to write the emails in your reengagement sequence. The number of emails will depend on how many times you want to reach out, but we recommend a minimum of three.
Your goal with these emails is to get the subscriber to engage with you again. This can be done by offering something new or valuable, such as a coupon code or free shipping. You can also try asking a question or simply catching up with them.
Whatever you do, make sure your emails are personal and friendly. No one wants to be bombarded with generic messages, so take the time to write something that will resonate with the reader.
Create a Second Automation That Keeps People on Your List
Assuming you have a list of cold email subscribers who haven’t engaged with your content in a while, you can use an automation tool to create a reengagement campaign that will keep them interested.
First, decide what kind of content you want to send them. It could be something new that you think they’ll find valuable, or it could be a reminder of something they loved in the past.
Next, set up your automation tool so that it sends out the content on a regular basis. You can choose to send it every week, every two weeks, or every month.
Finally, make sure to measure the results of your campaign so that you can determine whether or not it’s working. If people are still not engaging with your content after receiving it for awhile, then you may want to consider changing up the type of content you’re sending them.
Get the Exact Emails Used to Reengage Cold Subscribers
When you create a reengagement campaign for cold email subscribers, it’s important to get the exact emails that they used to sign up for your list. This way, you can reach out to them and remind them of your company’s existence.
There are a few ways to get these emails. The first is to look through your email marketing software for any bounced or unopened emails. These are likely to be old, inactive accounts that you can target with your reengagement campaign.
Another way to get the exact emails of cold subscribers is to export your entire email list and then use a tool like Email Lookup Pro to find any invalid or inactive accounts. This will give you a list of all the cold subscribers so that you can add them to your reengagement campaign.
Once you have the exact emails of cold subscribers, you can start drafting your reengagement emails. Make sure to personalize each email and offer something valuable that will make them want to come back to your list.
